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There is nothing more important for you to do when working on this task, than the need for you to get some good research going. You really need to ensure that you work on this, so that by the time you are presenting your work, it will be backed by a lot of reasonable information.

This is an industry that usually has some concerns from time to time. It is these concerns that you have to address when working on this paper. You can interview a few people about the challenges that they face, then use this to champion your work.